Audience Analysis

This time, you’re working on audience. I want you to think about a group of students at XXXX who need help in a particular area. Be specific enough that you can identify one or more definite and related needs. You may find it easiest to choose a group to which you belong, but that’s not a requirement. Ideally, this group of students have one or more needs that either a) aren’t being met at XXXX or b) could be better satisfied at XXXX.

I recommend that you start by thinking about the challenges faced by you and/or your classmates. What are some obstacles you faced due to

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1) an absence of information

2) a lack of clarity in the information provided, and/or

3) a complex process that was difficult to navigate?

Here are some examples:

First-time students who struggle to understand how to determine required classes for their major
Stay-at-home parents who are also students and who struggle to find an academic support system
International students who face setbacks because of cultural differences in the classroom
Students who lack technical skills and struggle to complete assignments as a result

I’d prefer that you developed your own specific audience and problem, but the examples may help you get started.

In Week 4, you’ll propose the specific problem that you’d like to address in your remaining assignments. This week, you’ll focus on the particular group of students–in other words–your audience.

After you’ve done some thinking about your potential audience, complete the Audience Analysis assignment by filling out the worksheet.
. This worksheet will help you to think about your audience from the perspective of a technical communicator. As long as you’ve done some realistic thinking about a specific group of students at XXXX (and maybe even some virtual interviewing), you’ll find the assignment to be fairly simple.

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