The student will identify a product, service, or brand and discuss 500 words or less how they will create the plan. Use the format below with numbered headings and bullet points. Part of this assignment is the assessment of your ability to follow established protocols. If you fail to follow the template, you will not receive full credit.
The subject of this Project – (This is the name of the company you will present in the final project)
1. What is your Product, Service, or Brand?
Target Consumer (B2B or B2C)
Price point and Competitive Advantages
Who are the top three competitors? (Name the actual competitors)
How is your product distributed? (Retail, wholesale, direct to consumer)
3. Media Selection (Identify the communications vehicle that makes the most sense for your company)
You will be recommending three (3) ads for this plan; the first should be a print ad that is suitable for publication in a newspaper or magazine. Please discuss what publications make sense for your product and discuss the other media you would select for your other two ads (TV, Radio, Online, or Billboard).
Please submit your assignment in a Word document and upload it to Canvas.
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