Business to Business Marketing

to present a summary of a business marketing topic being covered by business trade publications and business newspapers, then discuss the business marketing implications associated with that topic. Your project will be evaluated based on your ability to (1) find appropriate articles on a relevant business marketing topicfrom which to extract useful information, (2) summarize and organize this information using good business writing style (use good organization that the reader can follow easily, complete sentences, paragraphing, and proper referencing), and (3) analyze the issues identified in these articles and highlight relevant business marketing implications.For this project, youneed to find three or more articles on a current business marketing topic. The articles must be published from 2015 to 2020 and should be selected from business trade publications and/or business newspapers. Please research and include only newspapers or trade publications (articles written by marketing practitioners,not scientific or academic articles). You will find trade publications much more interesting and easier to read. If the publication has references, scientific notation, formulas, complex statistical analyses, experiments, or surveys it is probably an academic or scientific paper. If the article is short (1-4pages), easy to read, has advertisements on the pages, is written by a marketing manager, etc., it is probably a trade publication. Do not make this project any harder by finding and trying to read complicated, boring academic/scientific publications.The easiest way to search in business trade publications or newspapers is to use theBusiness Source Elite database.Use the advanced search feature to limit your search to the time period, the type of publication (periodical articles, trade publications, and business newspapers), full text, pdf format. Again, donot use academic/scientific publications. The topic must be related to one or more concepts covered in this class (for example, Business Strategy or Pricing or Communications–see the Class Schedule of Topics and Assignments and your textbook for these topics). Use only publications that are available in pdf format. (You can select for onlypdf format in the advanced search feature.)Start your assignment by reviewing the current marketing literature on the topic of interest.

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