Some of the first were Canadian author and educator Marshall McLuhan (who coined the phrase, “The medium is the message”) and political scientist Harold D. Lasswell (who designed a model to describe the process of communication that is still in use today, asking “Who said what to whom with what effect”.)
Your assignment is to choose which of these scholars you believe has more to say in helping us to understand the impact of the media upon our society, culture and politics. On the basis of your selection, write a three-to-five page paper describing and analyzing his contribution. You may draw on your text and other appropriate sources. Be sure to include a “Works Cited” page (NOT to be counted as part of your 3-5 pages…) and use parenthetical/informal cites in the body of your paper.
View the following video presentations prior to beginning work on this week’s writing assignment:
Marshall McLuhan — Lecture/ABC Interview: “The Medium is the Message” (parts 1 & 2)
“The Medium is the Message” — Animated Book Review
Harold Lasswell — Communications Model
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