The aim of the essay §is to develop an argument and assess why and how the case study organisation has adopted its business strategy and how well this strategy is aligned to achieve its business goals and mission.
§Examine the ‘external environment’, ‘internal environment’ and the ‘business strategy’ of the organisation. Analyse whether the organisation can sustain a competitive advantage in its industry.
§Link these concepts to the case study.
§Use a minimum of 3 academic peer-reviewed journal articles and prescribed textbook. Use of company websites and other web-based references are permitted but are in addition to the minimum of 3 journal articles.
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