Make the Healthy Choice the Easy Choice.

Now it’s your turn to apply your learning from and assess a marketplace. The purpose of this assignment is to examine how Grocery Stores, Supermarkets, and Convenience Stores are designed and outlined behaviorally. It also provides you with the opportunity to redesign the store in an effort to “Make the Healthy Choice the Easy Choice.”

Step 01

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Read through the Marketplace Assessment

instructions. Select a suitable market and prepare to use your cell phone camera or other digital camera to complete the assignment. NOTE: If you need to borrow a cell phone or digital camera, make the necessary arrangements before you begin.

Step 02

Visit the store and speak with the manager or attendant and ask for permission to take pictures and gather data for your assignment, as directed in the Marketplace Assessment instructions. All information will not be published. Some stores will not permit picture taking of any kind so use good judgment and be courteous.

Step 03

Review the process outlined in the Health Behavior Change Framework (Health Behavior Change Framework alt text). What changes would you make “to make the healthy choice the easy choice” for the community? Use models and theory constructs to drive specific interventions.

Complete the assignment by preparing the documents as directed in the Marketplace Assessment instructions. Make sure you include all of the required information. Save your document(s).

Step 04

Create a document titled “Marketplace Assessment” and submit your assignment.

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