Marketing Case Study: A Sweet Breakfast Memory that Connects with the Wrong Mark

Business Administration Capstone

Case Study Requirements w/ attached “Marketing” Rubric
A Sweet Breakfast Memory that Connects with the Wrong Market

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The following is the REQUIRED format for your case study papers. While you will also be taking a series of objective tests, these course projects are considered the most important (three case studies total 15% or 150 course points out of 1,000 course points) grades of the course.

The following are the minimum case study requirements:
 Each case study MUST consist of at least four pages (no more than five).
 Cover page (1pg), –5pt penalty will be deducted from the case study grade if any of the following information is not included from the

attached sample on page 2.

For your case study paper, include the following components in your finalized submittal in the following order and use them as Section Headings (Using bold type) for formatting your submittal. (Use the italicized terms below as your section headings). Then write your paper in complete sentences in third person voice using a narrative writing style.

NOTE: This is a written business case study. Therefore, proper spelling, punctuation, capitalization, etc. are REQUIRED. THIS IS NOT A SERIES OF TEXT OR TWITTER MESSAGES!

Content Pages

2-3pg w/ minimum of 750 words but no more than 1000 words of content

Provide an Abstract or Executive Summary of the case by summarizing your report – not the case itself. Must be clear and concise

and be at least one paragraph. NOTE: This will be the first page but last section written when preparing your case study. (5pts)

Identify the Statement of Immediate (obvious) Problem (s) (company’s issues) including the root cause of the immediate problem,

and the secondary problem(s) that may not be solved if-and-when the immediate problem is solved. (5pts)

Conduct/Describe the company’s Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) by explaining at least

three items for each element (10pts)

Describe how you would approach the Marketing Mix – 4P’s of Marketing (i.e. Product/Service, Place, Price, and Promotion) for the company.

(15pts)

Provide an Action Plan for this case including how to prevent a future similar occurrence. Must include what should be done (or have been done), by whom, why it should be done and how it should be (or have been) done. Should include a contingency plan should problems arise. (10pts)

Reference Page (per APA Format)
LOCATED ON A SEPARATE PAGE: Minimum of three (3 = grade of ‘C’) but no more than 5 QUALITY REFERENCES (5pts as part of the Grammar grade). NOTE: This is your original analysis and solution. Therefore, a maximum of 20% of your case study submittal can be direct quotes or paraphrasing another’s work. –1pt penalty for each percentage point above the 20% Unicheck Score. (5pts)

 List all citations and/or references on the Reference Page in APA Format;
 What to Reference: Information not commonly known such as facts, dates, quotes etc.;
 Internet: Supply URL address including all appropriate extensions;
 When in doubt— CITE. Use a REFERENCE meaning use proper use of “in-text citing” or citation(s) in-general;

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