Marketing Exercise

Exercise 1

Now that you have seen the standard and more customized display ads available online. Take 15 minutes to go online to 5 of your favorite websites.
Identify which banner ad formats are present on the page.
Consider how the size/ format has benefited the overall design of the ad and if it could have been improved upon
Exercise 2

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It is Q1 of a new year and you have been rewarded with a sizable digital marketing budget. Display advertising is top of your agenda.
Set out five objectives that you want to achieve for the quarter and year, using the SMART principles.
Outline a plan for how you will go about achieving each objective.
Exercise 3

You want to determine how well your digital display advertising campaign is performing. From the list below determine which will be the most valuable to you and why?

Click-through rate
Bounce rate
Interactivity rate
Conversions
Expansion rate
time on page
Are there any others?
Exercise 4

You are becoming advanced at display and are trying to maximize your output through this media. You have a couple of options you would like to try and agree a split-testing window with the publishers. How you would deploy this strategy?

Exercise 5

You are a four-star boutique hotel located in a suburb of Chicago. Your main target market is couples (aged 30 to 45) and small weddings (up to 70 guests). Weddings are a new venture for your business. Using the business above:

Set up your social media goals under the following categories: Customer service goals, Product goals, Communication goals, Marketing
List the social media channels you will use to market the business. Note: When deciding what channels to use, consider the target market (gender, age, location) and the type of products and services you are offering.

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