Take a moment and reflect on the content in this course (Marketing Management):
What did you find enlightening?
Did you find anything that was surprising to you?
What did you find to be the most useful information for you as a business professional?
The course textbooks:
The University of Minnisota. (2010). Principles of marketing. Licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0. Retrieved from https://open.lib.umn.edu/principlesmarketing/front-matter/publisher-information/ A compressed version may be downloaded from the General Information and Forums section of this course.
Stokes, R. (2013). eMarketing: The essential guide to marketing in a digital world 5TH Edition [E-reader Version]. Retrieved from https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_textbook_download.pdf. A condensed version may be downloaded here: The essential guide to marketing in a digital world 5TH Edition
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