Midterm Powerpoint presentation

8 Slides

We are living in a world where there is a we need something more than just products to help us make a choice on what will satisfy better our needs and expectations, hence the brands play a very important role in our lives.
To that end, you have been appointed by International Advertising Association to prepare a proposal covering the following points:
Market context review (using one of the theories discussed in class)
Brand Love Key
Consumer profile (Persona)
Consumer Journey
for a brand at your choice (existing or you can create one) which you think will have an impact on people’s life in 2020/2021. Please provide a clear justification for your brand choice.
To do so, you will have to prepare a presentation (max 10 slides) that utilizes a framework discussed, wide research, and your own interpretation of the critical issues necessary to address the underlying complexity.
Students must define and offer a context of the initial challenge prior before trying to reframe it.
Any identified causes of the challenge MUST be qualified with data and statistics
The intervention SHOULD be proactive in nature
You are NOT expected to provide a persona and an empathy map for the selected target group.

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You are expected to include the following sections:
Title page – 1 slide
Introduction/ Market context analyze – 2-3 slides
Brand key model – 1 slide
Consumers profile (Persona) – 1 slide
Customer Journey – 1 slide
Conclusions – 1 slide

Appendices (Optional)
References – 1 slide

* The references can be as many as needed for the references slide *

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