The Political Economy of digital Platforms.

topic:The Political Economy of digital Platforms. 1. Examine the political economy and how platforms present themselves as intermediaries and therefore allow for diverse consumers and producers? 2. What is a platform, and what types of platforms have emerged in this moment of platform capitalism? 3. According to Van Dijck, what are the six components of a platform as a microsystem, and how does this help us understand emergent modes of sociality, as defined by Fuchs? 4. According to Gillespie, what are the discursive functions of the term platform, and what constituencies does a platform like YouTube bring together in its role as a digital intermediary? 5. How do various components of a microsystem (Van Dijck) relate to the mobilization of diverse constituencies according to the discursive functions of the term “platform” (Gillespie)? For clear idea about topic Please check political economy key note I already attached in the files. What is a Platform? 1. Digital infrastructure that enables 2 or more groups to interact; Intermediaries that bring together different users (customers, advertisers, producers, suppliers, etc.) 2. Produces and relies on network effects: the more users on a platform, the more valuable it becomes; tendency toward monopolization 3. Attracts varied users through cross-subsidization, taking losses in one arm of firm to raise price in another (e.g. Gmail is free for users, then advertisers charged for data) 4. Maintain core architecture that governs possibilities of interactions through affordances, changing larger social structures of labour. Types of Platforms: 1. Advertising: Data mined to sell users to advertisers • Google, Facebook 2. Cloud: Corp/Gov rental of remote servers & data storage • Amazon (Amazon Web Service, AWS) 3. Industrial: Data-driven production; Internet of Things • General Electric, Siemens, Intel, Microsoft 4. Product: Company rents owned assets to users • Zipcar, Evo, Lyme Scooter 5. Lean: Company rents outsourced assets to users • Uber, Airbnb, Taskrabbit Essay instructions: Length: 2200 words. Argumentative Structure (10 Points) • Introduction that articulates the issue and the question you seek to answer • Thesis statement (1 sentence) at end of introduction, which states your argument clearly • Body paragraphs organized logically to advance argument • Topic sentences for each body paragraph, which states clearly in one sentence how the paragraph relates to and advances your thesis statement • Conclusion that summarizes your argument in new terms and points to further questions, challenges, or opportunities Use of Academic Literature and Sources (10 Points) • Papers must use at least 4 sources from course syllabus and at least 4 outside sources. I already attached them only use those sources. • Does the cited literature clearly relate to your topic and argument? • Is the analysis of this literature valid? • Does the paper use literature to advance an argument? • Avoid empty citations: Do not just quote scholars in order to meet citation requirement. Please explain what author means and how it supports your main argument. Originality of Analysis (10 Points) • Does the paper introduce primary sources related to the greater topic? • Does the paper clearly articulate how the primary sources advance research in the area? • Is the analysis of the primary sources valid? • Does the paper in general offer original ideas in the introduction, thesis statement, body paragraphs, and conclusion? • Does the paper offer original interpretations/analysis of scholarly sources in relation to the primary sources? • Original Primary Sources: Which overlooked or under-studied primary sources will you analyze to offer an original answer to your research question(s)? Primary sources could consist of many things (memes/hashtags, culturally specific media engagement, digital policies, significant political or social events, new technologies, etc.). Your original analysis of this material will function as the basis of your thesis statement and the foundation of your argument. This is your opportunity to make an original contribution to the study of social media/big data. Primary Sources: You need to use a specific technology or platform and then find a case study to support your topic and research, which could be a specific hashtag. Style and Format (10 Points) • Is each sentence written clearly and concisely? • Does the paper have a provocative and relevant title? • Does the paper indicate the word count either after your name or after the title? • Does the paper use a consistent style guide in citations and bibliography? Please use APA style; must be consistent. • Does the paper include a bibliography of all cited sources and/or materials? • Doesbcq the paper include page numbers?

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