Week 6 assignment

Using the list of the world’s leading brands (available at http://www.interbrand.com
(Links to an external site.)
), evaluate why certain brands place high, some lower.
The elements that make up a truly innovative company are many: a focused innovation strategy, a winning overall business strategy, deep customer insight, great talent, and the right set of capabilities to achieve successful execution. How do those key goals and attributes aid and abet the efforts of companies in each strategy to develop the capabilities they need to succeed? (See www.strategy-business.com/article/11404?gko=dfbfc
(Links to an external site.)
Find the most current data on the five leading export and import countries for commercial services. The information is available on the World Trade Organization site, http://www.wto.org
(Links to an external site.)
. Click the statistics button.
What are the key U.S. services exports and imports? What is the current services trade balance? (See the Bureau of Economic Analysis website at www.bea.gov
(Links to an external site.)
How do Indian government regulations affect the ability of global banks to offer services there? (Consult the latest India report on the U.S. Trade Representative site at www.ustr.gov
(Links to an external site.)
The global advertising industry has experienced significant consolidation, with a few giant communications companies owning most of the major advertising, branding, public relations, digital marketing, marketing research, and other marketing services agencies. Visit the websites of the four largest communications groups, www.wpp.com, www.interpublic.com, and www.publicis.com. From the information they provide about their companies, create a short list of 5 to 10 global advertising agencies that a global marketer might consider working with to create a global advertising campaign and to provide advertising services in most major countries.
Do not answer these questions in one sentence. There is no page limit so take your time on explaining your answers. As I mentioned earlier, please try to follow APA style. You can use other sources to answer these questions. Please make sure you cite your sources accordingly.

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