Public relations are a tricky thing. Our book describes PR as “any information about an individual, product or organization that’s distributed to the public through the media and is not paid for or controlled by the sell” as found on page 460. Once a PR blunder begins it is hard to stop it or correct it because we don’t control it.
Perform a web search for the “biggest public relations blunders”. Select one and describe it for our classroom. Once done, answer the following:
How did it impact the company and is it still impacting the company?
What could have been done differently to “quiet the storm”?
Include your sources in your response. Return before the week is over and post responses sharing any additional thoughts you may have for your classmates.
**For this assignment, I am expecting you to provide and share your own thoughts and ideas. Appropriately cite your sources for this assignment. Do not plagiarize your responses from the textbook, websites, or articles for this assignment.
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