You are required to do a reaction paper to “What makes you click” documentary that is centred on an
entirely new field of ‘user experience’ architects and ‘online persuasion officers’. The instructions for
carrying out a documentary reaction paper are presented below (in the Provided Materials section), as well
as the marking rubric for this assignment (last page).
• What makes you click – VPRO documentary – 2016
(important: please enable Subtitles before watching)
• Instructions: How to Write a Reaction Paper to a Documentary
You are free to use any other relevant materials you could source on the topic of the given documentary.
In the analysis, among the topics of your choice, you are required to specifically address the following questions
that arise from watching the documentary:
• How digital data dealers use, manipulate and abuse our user experience?
• Why the conductors of experiments themselves are asking for the introduction of an ethical code?
• How do you think these new persuasive techniques add to procrastination, influence what we do with
our free time and even political preferences?
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